Posters as Pattern Interrupts & Reach Boosters
Karen Salmansohn has a nice blog post (here) in Psychology Today on her use of posters (such as the Big Beacon poster displayed) and flash cards as pattern interrupts.
I began calling my daily posters I was writing and designing my “Daily Inspirational Flashcards” — because their goal was to quickly remind people of the positive psychological beliefs and productive habits which lead to the happiest life. Soon, my “Inspirational Flashcards” began to go viral — with thousands — then hundreds of thousands — then even millions of shares for a single poster. I began receiving hundreds of emails from people — thanking me — explaining that my daily “Inspirational Flashcards” were truly helping them battle depressed emotional states — even when it came to dealing with majorly challenging issues like a bipolar disorder or a loved one’s death.
In terms of getting your message out and communicating with others, the use of graphical posters seems to be much more effective than a simple text posting alone. In a month of using graphic posters Rajesh Setty reports an nearly 30-fold improvement in Facebook reach in going from text to images. Read the full post here.