“A shift is a small change to something we already do well that gives great power to effect change in ourselves and/or others.
And in this definition lies the blessing and the curse of shifts. Shifts are changes to things we already do reasonably well. For example, our ability to listen can be shifted to give us much greater power in conversation, but when you ask someone to consider making a change to how they listen, it can be difficult to even get their attention. “Oh yes, listening,” they’ll say, “I’m already a great listener,” and the person turns off to the very idea that there is something to learn here.”
Learn more about the first key Shift in a new blog post by Dave Goldberg here.